Are Faster Deliveries Making Us Impatient?
Only a decade ago, we consider 5-7 business days a reasonable wait for an online delivery. Fast forward to the current situation, same-day, next-day, one-click. We've never had to wait less for anything, but somehow, we're more impatient than we have ever been. The Rise of “Now” Culture With companies like Amazon Prime, Blinkit, Zepto, and Uber eats promising same-day or even 10-minute deliveries, “fast” has been completely redefined. In 2024, over 65% of online shoppers globally expected delivery within two days or less. And in places like India, hyperlocal delivery platforms are scaling faster than ever, optimising routes with AI and drones. According to McKinsey (2023), 41% of consumers in urban India expect delivery in under 30 minutes for essentials. The logistics behind this speed are intense, hyperlocal warehouses, real-time inventory tracking, and an expanding gig economy workforce. But while companies are racing to be faster, we’re becoming.....